Content writing involves creating, curating, and editing written material for various platforms, including websites, blogs, social media, and marketing materials. The goal is to engage, inform, or persuade the target audience, while aligning with the brand’s tone and message. Effective content writing requires strong research skills, clear and concise language, and a deep understanding of the audience’s needs. It can include blog posts, product descriptions, newsletters, white papers, and more. Quality content writing helps improve SEO, build brand authority, and foster customer trust and loyalty.